Besides being powerful, the innovative high-definition display of the XPS 15 was the key feature to be highlighted on this project. This model has a borderless display with 4k graphics in a slim design. All images required me to sketch the shots including shots with multiple products using different angles in Illustrator and the team rendered them to my specifications. I adapted the angles and screenfills to fit with the copy. Photography was purposefully designed to be both beautiful and informative. In particular the shot of the plant was chosen because it had a lot of color contrast, details and texture. I took the design a step further and included close ups of the two side by side images to show the difference between HD and 4K Ultra HD.
