Angle is everything. On this particular project, I sketched the angles of all the product shots using Illustrator and worked with the photography team to develop each shot.
When showcasing a new product, the right angles and the right lighting can make all the difference. That's especially true of electronics where the aim is to give as authentic and accurate a look at a product's size and ratio to other products. That's why the use of a horizontal plane is important in creating a shot with multiple products that shows their size in perspective while also being engaging and interesting to look at.
One of the unique challenges of this project was to showcase unique features of the inner mechanics of the laptop without being too technical. I sketched the angle and made a draft of the cooling system and the photography team rendered it into 3D. I also created original screenfills with an original gaming UI overlaying a shot purchased by the team.
