I have experience building brands. I understand that a brand is an integral element of any company’s marketing strategy; it promotes recognition and familiarity with the customer; it is based on a unique identity made from logo, style and messaging; it is about storytelling and making an emotional connection.
Graphic design includes: creating brand identity (logos and branding), print (magazines, newspapers, book covers, advertisements, posters, billboards, and packaging), and web design (website, newsletters, email blasts, side banners, etc.) I have extensive experience in each of these areas.
I have experience designing icons that are unique and build a brand. I understand that icons are a simple, effective way to enhance the effectiveness of the messaging. When initially viewing a website, most users will first scan the page for visually interesting content, and only after something grabs their attention will they actually begin reading.
I have experience creating logos and corporate identities that convey a clients’ purposes and messages while standing apart from the competition. I understand that a logo is the image embodying an organization and that it plays an important role in brand differentiation; it requires a clear idea about the concept and values of the brand as well as understanding of the consumer or target group.
I have extensive experience in responsive design. I have the ability to redesign an existing site into responsive. I am experienced at customizing templates and creating social media banners.
I have extensive experience in print collateral such as high-impact business cards, sales brochures and print advertising.
20 years of experience in multimedia design. I always strive to provide the best user experience that satisfies the business strategy and offers a direct, informative and simple customer experience. I'm highly capable of delivering innovative design solutions to challenging business requests. I work well in a deadline-driven environment. I can work equally well both independently as well as collaboratively with a team. I always go above and beyond on every task to meet and exceed expectations while staying on schedule and within budget.
